Background on the Yahoo-Tumblr deal
Yahoo CEO Marissa Mayer has been looking to revitalize Yahoo since hopping aboard last year, examining several companies for possible acquisition. But it wasn’t until early this morning that Yahoo’s big push to gain the trust of a younger online audience was finally confirmed with a $1.1-billion purchase of Tumblr.
But many of the Tumblr faithful are concerned about Yahoo’s shaky track record in properly handling fresh acquisitions:

Yahoo has a history of buying promising young companies only to let them waste away. Acquisitions under previous Yahoo chiefs such as Geocities, an early social networking site, and Flickr, the popular photo sharing website, were long neglected within the company.

Mayer, aware of the widespread concerns of an audience that contains many users who weren’t even alive when Yahoo began, maintains that Tumblr will be independent:

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.

Read more on the Yahoo-Tumblr deal via tech reporter Jessica Guynn, or sound off below on whether Yahoo’s move is brilliant, or doomed to be a bust.
.gif: Yahoo

Background on the Yahoo-Tumblr deal

Yahoo CEO Marissa Mayer has been looking to revitalize Yahoo since hopping aboard last year, examining several companies for possible acquisition. But it wasn’t until early this morning that Yahoo’s big push to gain the trust of a younger online audience was finally confirmed with a $1.1-billion purchase of Tumblr.

But many of the Tumblr faithful are concerned about Yahoo’s shaky track record in properly handling fresh acquisitions:

Yahoo has a history of buying promising young companies only to let them waste away. Acquisitions under previous Yahoo chiefs such as Geocities, an early social networking site, and Flickr, the popular photo sharing website, were long neglected within the company.

Mayer, aware of the widespread concerns of an audience that contains many users who weren’t even alive when Yahoo began, maintains that Tumblr will be independent:

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.

Read more on the Yahoo-Tumblr deal via tech reporter Jessica Guynn, or sound off below on whether Yahoo’s move is brilliant, or doomed to be a bust.

.gif: Yahoo

  1. kcatliked reblogged this from latimes
  2. kennedyelaine reblogged this from latimes
  3. m-e-s-s-e-s reblogged this from latimes
  4. madbika reblogged this from theinfamouschubbykitten and added:
    Where’s the Dr to save us from yahoo?
  5. notebookme reblogged this from latimes
  6. thepeterpancomplex reblogged this from latimes
  7. loribjork reblogged this from latimes
  8. andharian said: Fuck off Yahoo.
  9. missnoobs reblogged this from latimes
  10. lilmaneater reblogged this from latimes
  11. srsly-cereal reblogged this from theinfamouschubbykitten and added:
    hold them to this promise
  12. thepowerofanamazingpushupbra reblogged this from latimes
  13. cheesystephanini reblogged this from latimes
  14. kazimotto reblogged this from latimes
  15. frommegoonwithlove reblogged this from latimes
  16. martyblacc reblogged this from theinfamouschubbykitten
  17. uneededsummeaux reblogged this from theinfamouschubbykitten
  18. theinfamouschubbykitten reblogged this from latimes
  19. cattyfantastic said: don’t trust yahoo! at all. At. All.