This is entirely real: Mountain Dew has announced “Kickstart,” a breakfast energy drink that Pepsico hopes will find a following amid the previously-anointed best parts of waking up: Coffee, tea and orange juice.

Said Mountain Dew spokesperson Elisa Baker:

Our consumers told us they were looking for an alternative to traditional morning beverages.

So now cookies, candy and soda are all part of a complete breakfast.

Read more via the Money & Co. blog.

(Photo via Pepsico)

1. mysodotcom reblogged this from latimes
2. cableknit-knight reblogged this from damnitdisney
3. damnitdisney reblogged this from latimes and added:

   eeph. the world is ending. whats sad is i’ll probably try it.

4. raimusxczar reblogged this from latimes
5. colapinada reblogged this from latimes
6. teearrwastaken reblogged this from latimes and added:

   The rare times I have soda before 11:30 am, I feel like I need to just put on sweat pants and feel sorry for myself for...

7. dignifiedroadkill likes this
8. imdanielle reblogged this from savesthebrian and added:

   wut

9. grenadillagoddess reblogged this from eatcerealwithwater
10. eatcerealwithwater reblogged this from equinoctialnyt and added:

    :(

11. helloandsalutations likes this
12. forwarddesalis reblogged this from latimes
13. taiwan-acer-asus-htc likes this
14. earlyadaptor reblogged this from latimes
15. baddmass likes this
16. equinoctialnyt reblogged this from latimes
17. jeanniebieber reblogged this from brehavoc and added:

    I can’t drink soda before noon. So no soda for breakfast.

18. b-rar reblogged this from latimes and added:

    Anyone who’s ever been on active duty knows that the target demographic for this is already drinking soda for breakfast.

19. gottalovethisguy reblogged this from latimes
20. letsgoblue reblogged this from latimes and added:

    This will help population control.

21. nonwaves likes this
22. mayaswellexplode likes this
23. marskittlesglitter reblogged this from latimes
24. hexproof likes this
25. savesthebrian reblogged this from jacobpoverholt
26. girlyoulion likes this
27. snapcracklehan reblogged this from benewavvy and added:

    I was going to be upset, but then I was reassured that it contained 5% juice and juice is good for you.

28. exanimum likes this
29. benewavvy reblogged this from starchildnoodles and added:

    oh no :(

30. iguessthisisme likes this
31. victoriacuts4th reblogged this from latimes and added:

    Obvs gonna help with childhood obesity or just obesity in general… “But they told me cookies and soda were breakfast...

32. mollymaecraig likes this
33. thekristenshow reblogged this from latimes
34. poiandplur likes this
35. 2minichinz reblogged this from latimes and added:

    Be very, very cautious about these energy drinks. Some contain ingredients that have not been fully researched as to...

36. pissedoffwhitegirl reblogged this from latimes
37. pantsinyoureyes reblogged this from latimes and added:

    If it tastes anything like Pepsi kick is really gross

38. jacobpoverholt reblogged this from latimes and added:

    This could be potentially the greatest thing to happen in my existence.

39. oystaknows reblogged this from latimes
40. blissful-dreaming reblogged this from latimes and added:

    Oh bother

41. brehavoc reblogged this from latimes and added:

    OMG Jeannie. You can be hopped up on Mountain Dew from the second you wake up now!!!

42. diblits reblogged this from latimes
43. tito-binks reblogged this from latimes
44. medialiteracyteacher reblogged this from latimes
45. niiiooy likes this
46. defianceisbeautiful reblogged this from filtermagazine and added:

    MY LIFE IS COMPLETE !

47. matthewoos likes this
48. danzingwiththedead reblogged this from latimes
49. sunfell reblogged this from latimes and added:

    Nope, won’t drink that. Coffee is my wakeup beverage of choice, and oatmeal or granola is my food of choice.

50. ibroughtyousometoast likes this
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