Beverly Hills Hotel marks 100 years: Still billed as a discreet retreat for stars, the hotel is at the center of Hollywood’s concept of itself. And like the celebrities it serves, it has a public face and a private one.

Holy wow, these photos.

Photos, clockwise from top: (1) Faye Dunaway. Credit: Terry O’Neill / Getty Images. (2) Rita Hayworth. Credit: Hulton Archive / Getty Images. (3) Marilyn Monroe. Credit: Beverly Hills Collection

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